Ultimate 2026 Backlink Lists for Free SEO

Most significantly, I led SEO at Webflow (a $4.2 B company) and then developed my blog to +150 K visitors/month from SEO all by myself. It's safe to state that I have actually evaluated and utilized all of the best SEO tools on the market.

In this post, I'm breaking down 24 of the best SEO software application and tools (across various categories) so you can pick what's best for your particular needs. I'll also include an "ease of usage" score for each tool (newbie, intermediate, or advanced) to assist you choose tools that match your skill level.

Don't worry, this is not a prejudiced post by some SEO company attempting to offer you their tool. I only recommend the SEO tools I've utilized, and will talk about what I like and do not like about each of them.

An SEO (search engine optimization) tool is a platform that assists you plan and plan ways to enhance your site's exposure in search engines. These tools all do different things.

GSA SER Link List

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A few of the tools we'll go over in this post aim to do all the important things I just mentioned, while some of them only do one specific thing extremely well. Overall, I have actually utilized every tool on this list and have actually written an extensive review of all of them below.

For beginners, I generally suggest utilizing the free SEO tools that Google provides you. This consists of utilizing Google Autocomplete, Google Keyword Planner, Google Search Console, and even Google Trends. With simply these complimentary tools alone, I've been able to rank # 1 truly fast. In truth, here are my leading SEO tools if you choose to watch how I use them: The Google tools are some of the best free tools (and I'll reveal you more in this post) that I believe you should begin with first.

When it comes to keyword research study and examining competitors, my preferred tools are Ahrefs, Semrush, and using Google Autocomplete. And when it pertains to creating SEO automations, my favorite tool by far is Gumloop. Once again, all of these we're going to review below. Okay, no more rambling. Let's enter my picks for the finest SEO software application.

Technical SEO & Website Health First-party information + indexing Beginner to Intermediate FreeIf there's just one SEO tool you must use it's Google Browse Console. This is your source of truth for how you're showing up in Google. You'll have the ability to see what keywords your site rank for, what position you're ranking in, and the number of natural clicks you're getting to your website.

GSA SER Link List

Later on, I'll show you a tool to automate things like site audits, topical authority discovery, and on-page SEO, utilizing GSC as an integration inside of an AI agent building platformGSC is a fantastic tool that I examine every day. Despite the fact that the data takes around 24 to two days to update, it is the only resource in regards to getting first-party information from Google.

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Of course, you can utilize it for tracking your own pages and keywords, however there are likewise a few different usage cases that I use it for, like utilizing the compare feature to see which pages on my website are losing traffic and require to be updated. And also on the side of material updates, finding out what keywords I'm getting a lot of impressions for however not a lot of clicks and including that into my pages.

Google Browse Console is completely totally free to utilize, and it's created for each single person that is attempting to grow a website through SEO, whether you're a newbie, intermediate, or advanced. Here are a few of the advantages and disadvantages with Google Browse Console: It's the primary source of truth for first-party information as it connects to SEO rankings on Google.

It's entirely totally free to use. It takes a while for the data to actually reveal, but this, to be honest, is not a huge deal. It's only for information related to your website, so you can't use it for analyzing competitors. Here are what individuals rate Google Search Console on third-party review websites: Keyword & Subject Research Search-intent discovery Novice FreeThis is my preferred way to figure out what keywords to target, and it's utilizing Google Autocomplete, or sometimes referred to as Google Auto-suggest.